Store concept, graphics and interior design.
The brief was to rethink the car dealership as we know it and put the excitement back into owning a car. Dalziel and Pow's insight: ‘human stories beat technical specifi cations’, helped us to create an engaging, inviting space with a super-simple purchase process.
Working alongside the interior design team I helped create the graphics for the large ‘magazine’ lightboxes as well as the interactive and experiential design, moving image and material wall.
All images from Dalziel and Pow.