Olympic gold

Olympic gold

Brand, campaign, environment and signage.

London 2012

Identity and campaigns

May 2020

Identity for the Paralympic flame festival, part of the Olympic Torch relay. I designed a logo to reflect the spirit of the flame and feel like a festival. The identity was spread across various mediums including the torch-bearers outfit, vehicle livery, literature, stands and merchandise. 

International Paralympic Day was set to promote the Paralympic Games in London. I created an identity which was inspired by and reflected the International Paralympic Committee logo.

Design and styling for the catering stands at the Olympic and Paralympic athletes village. Colour and illustrations were used to help differentiate the four types of food whilst giving them a market feel.